MATKA – The gateway to northern Europe

17 January 2017 – 20 January 2017

During the media tour, you will meet and experience the highlights of MATKA Nordic Fair and and meet with some of the most interesting Finnish players and rising stars within the travel industry. You will also have the chance to experience different sides of Helsinki according to your interests.

MATKA 19-22 January is the leading travel fair in Northern Europe. Each year the event presents approximately 1,000 exhibitors representing 80 countries and attracts 70,000 visitors of which 15,000 work in travel trade. MATKA Nordic travel fair offers a unique opportunity to get acquainted with Finland, Scandinavia and whole world under one roof. When compared to the other major travel events like ITB or WTM, due to its compact nature MATKA offers an excellent opportunity to see the whole event and all its exhibitors and destinations during one day.

The Finnish travel industry has bloomed in the past few years with strong players focusing in quality, efficiency and innovation to offer the best experience to both business and leisure travelers. Finland has been rated internationally as one of the best destinations for travel and businesss and is celebrating its centenary on 2017. (

Finnish professionals have placed Finland on the gastronomic world map and food will play an important role in the MATKA Nordic travel Fair. There will be a new “Food tourism in Finland” area with exhibitors presenting their best food tourism products and services as a part of the centenary of Finland’s independence programme. The ELO foundation will join this celebration as well by announcing the winner of the National Food of Finland election during the MATKA Nordic Fair.

MATKA is organized by Messukeskus. Messukeskus Expo and Convention Centre is Finland’s largest and most versatile venue with more than 100 trade and consumer shows and 1,500 meetings and congresses every year. In year 2015 Messukeskus attracted a total of 1,300,000 visitors to exhibitions, meetings, congresses, functions and other events. 10,000 media representatives and bloggers were accreditated to Messukeskus events.

Messukeskus will be the first congress organiser in the world with AR (Augmented Reality) at its premises and this new service will be launched in MATKA Nordic Travel Fair, January 2017. This new technology blurs the line between what is real and what is computer-generated by enhancing what we see, hear and feel. Augmented reality adds graphics to the natural world as it exists changing the way we experience the congress venue.

Target Media: International Media

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